Every friction point in your user experience is a leak in your revenue bucket. A confusing navigation costs customers. A slow checkout loses sales. A cluttered interface kills trust. These aren't minor issues—they're million-lira problems hiding in plain sight.
After auditing hundreds of digital products for Turkish businesses, we've identified the UX mistakes that cause the most damage. Here's what they are and how to fix them.
Mistake #1: Ignoring Mobile Experience
In Turkey, over 70% of web traffic comes from mobile devices. Yet many businesses still design desktop-first and adapt for mobile as an afterthought. The result is cramped interfaces, tiny tap targets, and frustrated users who leave.
The fix: Design mobile-first. Start with the smallest screen and scale up. Every interaction should be thumb-friendly. Test on real devices, not just browser emulators.
Mistake #2: Overcomplicated Navigation
If users can't find what they're looking for in 3 clicks, they leave. Complex mega-menus, nested categories, and clever-but-confusing labels create cognitive overload. Users don't want to think—they want to act.
The fix: Simplify ruthlessly. Use clear, descriptive labels. Implement effective search. Track where users get stuck and redesign those pathways.
Mistake #3: Checkout Friction
Cart abandonment rates in Turkey exceed 75%. Most of this isn't price objection—it's checkout friction. Required account creation, too many form fields, hidden costs revealed late, and limited payment options all kill conversions.
Checkout optimization checklist:
- Enable guest checkout (don't force registration)
- Minimize form fields to absolute essentials
- Show total cost including shipping upfront
- Offer multiple payment methods including local options
- Display trust signals and security badges
- Provide clear error messages and easy correction
Mistake #4: Slow Loading Times
Every second of load time costs conversions. Studies show that a 1-second delay reduces conversions by 7%. Yet many Turkish websites load in 5+ seconds on mobile connections, bleeding revenue with every slow page.
The fix: Optimize images, implement lazy loading, use CDNs, and minimize JavaScript. Target under 3 seconds for initial meaningful paint. Monitor Core Web Vitals continuously.
Mistake #5: No Clear Call-to-Action
If everything is important, nothing is. Pages with multiple competing CTAs confuse users. Subtle or hidden action buttons go unnoticed. Users should never wonder what to do next.
The fix: One primary CTA per page or section. Make it visually dominant. Use action-oriented language. Test button colors, sizes, and copy continuously.
Mistake #6: Ignoring Accessibility
Accessibility isn't charity—it's smart business. 15% of the population has some form of disability. Poor contrast, missing alt text, and keyboard-inaccessible interfaces exclude real customers and may create legal liability.
The fix: Follow WCAG guidelines. Ensure sufficient color contrast. Add alt text to images. Make all interactions keyboard-accessible. Test with screen readers.
Mistake #7: No User Research
The most expensive UX mistake is designing based on assumptions rather than data. What designers think users want and what users actually need are often different. Building without research means building blind.
"Every TL spent on UX research saves 100 TL in development. Finding problems before building is infinitely cheaper than fixing them after launch."
The ROI of Great UX
Investing in UX isn't a cost—it's a multiplier. Studies show that every 1 TL invested in UX returns 100 TL. Better UX means higher conversion, lower support costs, increased retention, and stronger word-of-mouth.
At Group Taiga, UX design is central to everything we build. We combine user research, data analysis, and design expertise to create experiences that don't just look beautiful—they drive business results.
Ready to audit your UX? Let's find the leaks and fix them.
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