Dogyap
Client
Dogyap
Expertise
- Corporate website design and development
- Structured content architecture for project portfolio
- 3D visualization work
- Virtual tour experience design
- Lead-focused form infrastructure and CRM integrations
Release
2024
The Challenge
Doğyap's projects are complex structures involving high technical detail and long decision-making processes. The digital platform needed to provide a trust-inspiring, detailed, and simultaneously accessible experience for investors, business partners, and stakeholders involved in purchasing processes. This structure needed to be not just a corporate showcase, but also a channel supporting business development processes.
Our Approach
At the center of our approach was structuring Doğyap's engineering strength and project quality in a way that transforms into commercial value digitally. Project narrative was transformed into a clean, clear, and decision-supporting structure while maintaining technical depth. The user journey was designed to enable potential investors and business partners to quickly and accurately access the information they need.
Design & Build
The Doğyap website was designed and developed with strong UX/UI principles to clearly reflect the brand's corporate identity and project scale digitally. Content architecture was created to present different project types under an organized and comprehensible structure. 3D visualizations and virtual tour experiences made the architectural and technical details of projects experiential in the digital environment, providing visitors with an on-site inspection feeling. Lead collection and CRM integrations were configured to support pre-sales processes. The entire platform was brought to life with attention to performance, accessibility, and sustainability criteria.
Outcome
The renewed digital platform transformed into a strategic channel that directly contributes to Doğyap's business development and project pre-sales processes. Through structured user journeys and interactive content, a 40% increase in qualified leads was achieved, the sales cycle was shortened through faster decision-making processes, and project pre-sales performance through digital channels was meaningfully improved.

