ENDA
Client
ENDA
Expertise
- LinkedIn and YouTube communication strategy
- Full creative content production and design
- Corporate communication language and visual system development
- LinkedIn Ads management
- Google Ads campaign management
- KPI-based performance tracking and optimization
- YouTube video production and publishing
- Corporate catalog design
- Creative and visual work for website
Release
2024
The Challenge
ENDA's core need was to express its technical expertise, product diversity, and engineering capabilities in a consistent, clear, and professional language across both digital channels and corporate materials. Communication was not limited to social media alone; all touchpoints including advertising, video, catalog, and website were addressed under a single strategic framework.
Our Approach
We designed ENDA's communication process to manage strategy, creative production, and performance marketing in an integrated manner. LinkedIn was positioned as the primary channel for direct contact with the brand's professional audience. The content language was structured to maintain technical depth while being clear and straightforward. Ad campaigns were optimized based on KPIs to support visibility, traffic, and commercial objectives. On YouTube, video content was planned to provide detailed coverage of the brand's products, solutions, and manufacturing capabilities, with the entire process managed from shooting to publishing.
Design & Build
Creative Content Production: All brand-specific creatives were produced for LinkedIn, YouTube, and digital ads. LinkedIn & Performance Management: Organic content and LinkedIn Ads campaigns were managed together to drive channel growth and performance. Google Ads: Search and display ad campaigns contributed to visibility and sales volume. YouTube Productions: Product and brand-focused video shoots were conducted and published on ENDA's YouTube channel. Catalog Design: A corporate catalog reflecting ENDA's product range and technical strength was designed in alignment with the corporate identity. Website Creatives: Visual and creative work was produced for the website, creating a structure consistent with the digital communication language. Continuous Optimization: Performance data across all channels was regularly analyzed, with the strategy dynamically refined.
Outcome
As a result of the work carried out, ENDA's digital and corporate communication achieved a more consistent, powerful, and visible structure. LinkedIn and YouTube channels were strategically grown, while ad campaigns supported brand visibility and sales volume. Catalog design and creative work produced for the website reflected the brand's technical expertise and professional stance cohesively across all touchpoints.
