Group Taiga
LUNAAR
AR/VR

LUNAAR

Client

LUNAAR

Expertise

  • Studio AI — Fashion & Textile
  • Image to Model + AR — Furniture & Living Spaces
  • Render AI — Ceramics, Interior Design & Design
  • Glasses Try-On AI — Fashion & Textile
  • Jewelry Try-On AI — Fashion & Textile

Release

2024

The Challenge

Today's consumer doesn't just want to see a product — they want to experience it before making a decision.

High return rates in e-commerce, limited display areas in physical stores, and low engagement rates on digital platforms create a structural gap in product experience.

LUNAAR closes this gap with advanced AI and 3D technologies:

Transforms static visuals into 360° explorable 3D models

Brings products into users' own environments through augmented reality

Recommends the right fit with smart body analysis in fashion

Realistically dresses product photos onto digital models or user images within seconds

Transforms sketches into photorealistic presentations with Render AI

Result: Higher purchase motivation, lower return rates, stronger brand perception.

Our Approach

LUNAAR's product development approach is positioned at the intersection of advanced technology, user psychology, and commercial performance.

The platform architecture is built on three core principles:

Experience-Centricity: Transforming the product from a passive visual into an interactive decision-making tool.

Vertical Expertise: Offering optimized solutions specifically tailored for fashion, furniture, ceramics, and design industries.

Scalability: Providing flexible infrastructure that can be integrated into web, mobile apps, in-store displays, and VR showrooms on the same day.

This approach positions LUNAAR not merely as a technology provider, but as a strategic experience partner for brands.

Design & Build

LUNAAR offers an integrated technology ecosystem structured for different industry needs:

Studio AI — Fashion & Textile

Digitizes traditional studio processes. Products are showcased on brand-specific digital models within seconds.

Unlimited digital studio

Near-real virtual photoshoots

Customizable digital faces

Accurate size recommendation with smart body analysis

A powerful AI solution aimed at reducing return rates and increasing conversion rates in the fashion industry.

Image to Model + AR — Furniture & Living Spaces

Transforms static product images into 3D models and brings them into users' living spaces through augmented reality.

360° explorable models

Real dimension and material accuracy

Instant placement within spaces

Users experience the product in their own home, in their own context. This experience dramatically accelerates the purchase decision process.

Render AI — Ceramics, Interior Design & Design

Transforms a simple sketch into a photorealistic render within seconds.

Accurate texture density

Matte & glossy surface reactions

Light and atmosphere optimization

Automatic enhancement of existing renders

Provides collection-based scalable space visualization in the ceramics industry while maintaining dimensional fidelity. Elevates presentation quality to premium level in interior design projects.

Glasses Try-On AI — Fashion & Textile

Makes your products experienceable on digital models or user faces with real dimensions and proportions. Glasses Try-On AI ensures glasses are correctly placed on facial anatomy, showing frame form, lens ratio, and posture in photorealistic fashion.

For optical brands, this technology is not just a try-on experience but also a scalable content production infrastructure. Collections can be automatically dressed onto digital mannequins, varied across different face types, and effortlessly positioned in campaign visuals, product boxes, or lifestyle compositions.

Physical photoshoot costs decrease, launch processes accelerate, conversion rates rise.

Jewelry Try-On AI — Fashion & Textile

You can showcase your jewelry products in photorealistic fashion on digital models, user faces, or special presentation surfaces. Jewelry Try-On AI integrates necklaces, earrings, rings, and other accessories into context with accurate proportions, light response, and positioning.

Jewelry can be shown realistically not only as worn but also in boxes, on surfaces, or in special compositions. Thus, the product gains both experience and premium presentation layers.

For brands, this module minimizes studio shooting, model, and production costs while enabling collections to scale across different face types and presentation formats within seconds. New launches accelerate, content production processes simplify, and your digital storefront creates a stronger brand perception.

Higher trust, stronger purchase motivation.

Outcome

LUNAAR generates measurable commercial value for brands:

Increase in purchase intent

Reduction in return rates

Rise in time spent with products

Technology leadership positioning in brand perception

Decrease in operational costs

Additionally, from a sustainability perspective, it minimizes carbon footprint by reducing physical returns and logistics processes.

Through real-time reporting infrastructure, user interactions are analyzed and strategies are optimized with data.

LUNAAR transforms product experience from an aesthetic presentation into a strategic growth tool.

By closing the experience gap between physical and digital worlds, it enables brands to sell not just products but experiences.

Bringing technology, design, and commercial performance together, LUNAAR is positioned as the premium infrastructure of phygital retail.

Evaste - SaaS project by Group Taiga
LUNAAR - AR/VR | Group Taiga