Coca-Cola İçecek | Career
Client
CCI Career
Expertise
- Social media communication and content strategy
- Creative content production and design
- Performance marketing and KPI management
- Seasonal internship program campaign design
- Influencer marketing initiatives
- Trend and viral content adaptations
- Continuous analysis, optimization, and improvement
Release
2024
The Challenge
CCI Career's core need was to support a dynamic and corporate-aligned social media communication with measurable results, building strong connections with young talents.
Social media was approached not merely as an informational channel, but as a strategic tool that drives applications, generates engagement, and strengthens the employer brand.
Our Approach
We designed the CCI Career process by deeply understanding the brand's corporate culture, expectations, and target audience, building a flexible and continuously evolving strategy.
The content language was crafted in a tone that connects with young audiences — current and authentic, yet maintaining corporate balance. Performance marketing was managed through clear KPIs, making all communication measurable. The strategy continued to be dynamically updated according to seasonal needs and campaign objectives.
Design & Build
As part of this engagement, CCI Career's entire social media communication language and content structure were strategically redesigned in line with the brand's objectives. Throughout the process, original and attention-grabbing creative productions were developed, while seasonal trends and viral content were adapted in harmony with the brand voice.
On the performance marketing side, campaigns were planned with a KPI-driven approach, consistently exceeding targets especially during seasonal internship programs. At the same time, influencer collaborations significantly boosted brand visibility and engagement. This entire framework was transformed into a dynamic and sustainable growth process through regular analysis of content and advertising performance, with continuous optimization based on the insights gathered.
Outcome
The work carried out for CCI Career focused on enabling the well-known brand to build a stronger and more contemporary connection with young talents. A younger and more dynamic content language aligned with the target audience was crafted, strengthening employer brand communication and increasing engagement levels.
Trending and viral content on social media was integrated into CCI Career's communication at the right time and in the right format, with careful attention to brand voice and corporate culture. Job postings and seasonal programs were matched with the right audience through precise creatives and targeting, supporting the alignment of positions with candidates possessing the right competencies.
This approach contributed to CCI Career establishing a more active, current, and accessible employer brand perception in the digital space among young audiences.
