Corporate
Doganlar Mobilya Grubu
Client
Doganlar Mobilya Grubu
Expertise
- Platform Development
- Brand Architecture
- UX Design
- System Integration
Release
2024
The Challenge
Managing digital presence for multiple furniture brands (Kelebek, Dogtas, Lova) required a unified backend while maintaining distinct brand identities. Legacy systems needed modernization.
Our Approach
Developed a headless CMS architecture allowing each brand to maintain unique frontend experiences while sharing core infrastructure. Focus on operational efficiency and brand consistency.
Design & Build
Created a microservices architecture with shared inventory, CRM, and analytics. Each brand website pulls from centralized data while maintaining distinct visual identities. Real-time synchronization across all touchpoints.
Outcome
60% reduction in operational overhead, unified customer data insights, and improved cross-brand marketing capabilities.
